Do You Read Reviews?
Last week, I had a conversation with a soon-to-be family member on Facebook. This discussion soon led to the few book review requests I’ve received this year. I found it interesting when she asked what a book review is. This person is as much of an avid reader as I am and yet unfamiliar of reviews. My initial thought was ” what avid reader hasn’t read at least one review prior to buying a book”.
I’ve always viewed book reviews as a key marketing tool in order to generate good buzz about the latest releases. I’ll admit I don’t read reviews as much as some do. I usually rely on opinions from those I trust. However, since being acquired to write some, I’ve come to rely on them more and more for an inform decision.
I allowed one conversation to illicit doubt in their power. Books written by well know authors and published by major publishing companies may never have this problem. But what about those produced by lesser known publishers? Marketing becomes even more essential. How often do you buy a book written by a less established author and published on a smaller scale? Do you rely on book reviews even more in such cases? Approximately how many times in a month do you refer to a review site or newspaper? What do you look for in a quality review?